{"id":10190,"date":"2026-07-14T17:59:23","date_gmt":"2026-07-14T14:59:23","guid":{"rendered":"https:\/\/shop.htafc.co.il\/about-us\/"},"modified":"2026-07-15T11:33:15","modified_gmt":"2026-07-15T08:33:15","slug":"about-us","status":"publish","type":"page","link":"https:\/\/shop.htafc.co.il\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The 26\/27 Season is Kicking Off!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new official club store website is in its final preparation stages and will go live soon with a wide and full collection, and the Bloomfield store is also undergoing renovations. Until then, this is the time to get the new shirt and arrive ready for the stands.<br\/><br\/><strong>See you at Bloomfield, let&#8217;s go Hapoel!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"451\" height=\"632\" src=\"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/07\/about_us-1.png\" alt=\"\" class=\"wp-image-10084\" srcset=\"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/07\/about_us-1.png 451w, https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/07\/about_us-1-214x300.png 214w, https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/07\/about_us-1-441x618.png 441w, https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/07\/about_us-1-300x420.png 300w, https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/07\/about_us-1-150x210.png 150w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10190","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/shop.htafc.co.il\/en\/about-us\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hapoel Tel Aviv - eStore -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"About Us - Hapoel Tel Aviv - eStore\" \/>\n\t\t<meta property=\"og:description\" content=\"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/shop.htafc.co.il\/en\/about-us\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/shoptimizer_logo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/shoptimizer_logo.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-14T14:59:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-15T08:33:15+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"About Us - Hapoel Tel Aviv - eStore\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/shoptimizer_logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#listItem\",\"name\":\"About Us\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#listItem\",\"position\":2,\"name\":\"About Us\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/#organization\",\"name\":\"Hapoel Tel Aviv - eStore\",\"url\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/shop.htafc.co.il\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/hta-white-bg-1.png\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#organizationLogo\",\"width\":744,\"height\":849},\"image\":{\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#webpage\",\"url\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/\",\"name\":\"About Us - Hapoel Tel Aviv - eStore\",\"description\":\"The 26\\\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\\\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/about-us\\\/#breadcrumblist\"},\"datePublished\":\"2026-07-14T17:59:23+03:00\",\"dateModified\":\"2026-07-15T11:33:15+03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/\",\"name\":\"Hapoel Tel Aviv - eStore\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/shop.htafc.co.il\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"About Us - Hapoel Tel Aviv - eStore","description":"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will","canonical_url":"https:\/\/shop.htafc.co.il\/en\/about-us\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/shop.htafc.co.il\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/shop.htafc.co.il\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#listItem","name":"About Us"}},{"@type":"ListItem","@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#listItem","position":2,"name":"About Us","previousItem":{"@type":"ListItem","@id":"https:\/\/shop.htafc.co.il\/en\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/shop.htafc.co.il\/en\/#organization","name":"Hapoel Tel Aviv - eStore","url":"https:\/\/shop.htafc.co.il\/en\/","logo":{"@type":"ImageObject","url":"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/hta-white-bg-1.png","@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#organizationLogo","width":744,"height":849},"image":{"@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#webpage","url":"https:\/\/shop.htafc.co.il\/en\/about-us\/","name":"About Us - Hapoel Tel Aviv - eStore","description":"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/shop.htafc.co.il\/en\/#website"},"breadcrumb":{"@id":"https:\/\/shop.htafc.co.il\/en\/about-us\/#breadcrumblist"},"datePublished":"2026-07-14T17:59:23+03:00","dateModified":"2026-07-15T11:33:15+03:00"},{"@type":"WebSite","@id":"https:\/\/shop.htafc.co.il\/en\/#website","url":"https:\/\/shop.htafc.co.il\/en\/","name":"Hapoel Tel Aviv - eStore","inLanguage":"en-US","publisher":{"@id":"https:\/\/shop.htafc.co.il\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Hapoel Tel Aviv - eStore -","og:type":"article","og:title":"About Us - Hapoel Tel Aviv - eStore","og:description":"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will","og:url":"https:\/\/shop.htafc.co.il\/en\/about-us\/","og:image":"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/shoptimizer_logo.png","og:image:secure_url":"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/shoptimizer_logo.png","article:published_time":"2026-07-14T14:59:23+00:00","article:modified_time":"2026-07-15T08:33:15+00:00","twitter:card":"summary_large_image","twitter:title":"About Us - Hapoel Tel Aviv - eStore","twitter:description":"The 26\/27 Season is Kicking Off! New season, the madness starts again and with it: new kits. Just before the opening whistle of the 2026\/2027 season sounds, we are proud to present the official match shirts of Hapoel IBI Tel Aviv. The new official club store website is in its final preparation stages and will","twitter:image":"https:\/\/shop.htafc.co.il\/wp-content\/uploads\/2026\/01\/shoptimizer_logo.png"},"aioseo_meta_data":{"post_id":"10190","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-07-14 15:01:23","updated":"2026-07-15 20:11:37","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/shop.htafc.co.il\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tAbout Us\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/shop.htafc.co.il\/en\/"},{"label":"About Us","link":"https:\/\/shop.htafc.co.il\/en\/about-us\/"}],"_links":{"self":[{"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/pages\/10190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/comments?post=10190"}],"version-history":[{"count":6,"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/pages\/10190\/revisions"}],"predecessor-version":[{"id":10204,"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/pages\/10190\/revisions\/10204"}],"wp:attachment":[{"href":"https:\/\/shop.htafc.co.il\/en\/wp-json\/wp\/v2\/media?parent=10190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}